¿Are you ready to wear bell bottom jeans?

Among many other coexisting trends, we are going to focus on one of the ones we like the most. The 70s! You may think it’s because of disco music, bell-bottom trousers, afro hairstyles, yes! you’re right! We find in the fashion of the 70s a reflection of the changes and influences of the latest trends that had to do with art, aesthetics, music and the awakening to the freedom of all and, in particular, of women, giving way to concepts such as psychedelia and a reinvention of the “hippie” style.

We place ourselves in the decade of the 70’s and the 80’s in which we highlight the 70’s for the graphic designs and the 80’s for the powerful use of natural fabrics.

Shirts, dresses and skirts were made of different prints and nowadays for 2024 these prints are coming back with strength. Psychedelia and elements of different shapes will feature in many of our garments and accessories.

Anxiety caused by the global poly-crisis continues to encourage a rebellious and protective aesthetic and concern for the environment suggests the use of materials designed for longevity.

Hardwearing leathers, minimalist metallics that capture attention with their sculptural and interesting shapes in classic silver or gold finishes.

During the 70s, there was a great renaissance in fashion, looking for inspiration in the past. One of these trends was the New Romantic, where floral prints, lace, straw hats, etc. were favoured. The Liberty style (patterns with mini flowers) adorned with embroidery is used in both clothing and bags. Bags with metallic hardware and envelope style, used in the 1930s, are once again in the limelight.

In the 1980s, the development of avant-gardism in fashion prevails with the proportion of novelties or the recycling of nostalgic ideas. Opposites begin to live in harmony (expensive vs. cheap, masculine vs. feminine, simple vs. ornate).  Clothes and accessories have become a flag: they show what you feel. There were multiple proposals so that everyone could make their own choice.

 For the first time, several urban tribes coexisted, such as punks, new waves, such as rappers and goths, and all of them influenced the creation of clothing and accessories.

In the 70s and 80s, fashion was all about comfort and practicality. The casual look was accompanied by a large handbag, designed for women who worked outside and in addition to being the perfect complement, they offered functionality and capacity to carry various objects necessary for the day to day.

Undoubtedly these two decades could be called the “Era of economic struggle, cultural change and technological innovation”.